Not another endorsement.
A brand that carries your softness forward.
Built around Harriet Herbig-Matten. An eyewear house, designed for permanence.
Presented by EYEDENTIFY & Bridge 240°.
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Icons don't borrow brands.
They build them.
The strongest founder-brands appear when image, taste, and operator execution align. When a personality stops being the face of something — and becomes the foundation of it.
Cultural authority turned into a category-defining premium audio brand. Acquired by Apple for $3B. Personal credibility becomes enterprise value.
Authentic founder–product fit. Premium positioning. Mass scale.
Personal silhouette turned into a global eyewear house. Eyewear as identity. Wearable, exportable, built around a face.
Product fits the personality. Eyewear extends image and taste.
"The best brands begin with cultural relevance."
Cultural influence turned into a multi-category luxury platform. LVMH partnership. Born from identity. Not licensing.
Founder taste as brand DNA. Operator execution behind it.
These are not outliers. They are proof of a model. The strongest brands start with unmistakable presence. Harriet has it.
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Dior Beauty · 2024
She doesn't need to become a brand.
She already is one.
A screen-led cultural ambassador with editorial weight. Dior Beauty face. Bvlgari and Longchamp visibility. Mixa spokesperson. Lead of the largest International Original launch week in Prime Video history. Eyewear lives precisely where she already lives.
INSTAGRAM FOLLOWERS · DACH-ANCHORED · GLOBAL TRAFFIC
FOLLOWER LIFT · MAXTON HALL LAUNCH WEEK
COUNTRIES · #1 ON PRIME VIDEO
TERRITORIES · UFA / PRIME GLOBAL ROLLOUT
GUESTS · S2 WORLD PREMIERE TEMPODROM BERLIN
JUPITER AWARD · BEST NATIONAL ACTRESS
DIOR BEAUTY · BVLGARI · LONGCHAMP · MIXA · PRIME VIDEO · APPLE TV+ · ARD · UFA · NDR
Sources: Prime Video press snapshot · UFA global distribution · Bertelsmann S2 premiere notice · public profile analytics. May 2026.
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Not just reach.
Resonance.
Harriet doesn't simply have an audience. She has the right audience — the demographic that drives women's premium eyewear consumption, the engagement quality that proves real cultural reach, and a geographic split that takes a European founder-brand worldwide.
INSTAGRAM FOLLOWERS
@harriet.herbigmatten
AVG. VIEWS PER POST
Organic reach, not paid
AVG. PLAYS PER REEL
Reel engagement score 8.5 / 10
COMMENT ENGAGEMENT
Exceptional for a 1.2M-class profile
REAL-PEOPLE AUDIENCE
Quality-of-followers score
Secondary platforms · TikTok 517K · 9.68% engagement rate
The audience is structurally female. Sixty-eight per cent of followers are women — and inside the actively engaged audience, that share rises to ninety-five. Three-quarters of the audience sits between eighteen and thirty-four, the exact bracket that drives women's premium eyewear consumption.
There is no demographic stretching required here. The customer for the brand is already inside her audience — concentrated, engaged, and already responding to her image.
The category doesn't have to find its customer.
The customer is already watching her.
DACH cluster: 83.8% of followers. The home market is unambiguous.
Engaged audience spans 10+ markets across LATAM, Europe and North America.
Her followers are German. Her engagers are global. That is the rarest signal in European founder-brand territory — a home market that confirms credibility, and an actively responsive international audience that delivers reach.
Five languages cover virtually her entire active audience. A European founder-brand can speak natively in every priority market.
She is already inside the rooms that matter.
The eyewear house simply gives her a place to keep them.
SOURCE: PROFILE ANALYTICS · APRIL 2026 · @HARRIET.HERBIGMATTEN
MANAGEMENT: MALVE MANAGEMENT (@MALVE_MGMT)
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Three markets.
One trajectory.
The audience data above gives us the architecture: a DACH home base that grants credibility, a European editorial system that grants taste, and a globally distributed engaged audience that grants reach. Each market plays a distinct role.
Familiarity & event pull. Seventy-six per cent of her followers live here. Recurring TV and streaming presence, Jupiter Award, premiere events drawing 2,600+ guests at the Tempodrom. The home market that converts category trust into first-day demand.
Style & luxury context. Italy, France, Switzerland and Austria together carry the European editorial weight. Fashion Week visibility, Paris and Berlinale moments. The market that legitimises the brand inside the editorial luxury system — Vogue, AD, Numéro, M Le Monde.
Streaming-driven scale. Maxton Hall in 240+ territories, #1 in 120+ countries. Engaged-audience footprint across Brazil (10.2%), USA (7.2%), Mexico (6.9%), Argentina (6.0%). The top-of-funnel surface that takes a European founder-brand worldwide.
Germany delivers familiarity and event pull. Europe delivers style and luxury context. Global delivers streaming-driven top-of-funnel reach. The brand sequences across all three.
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
A frame built around aura.
A creative direction, not a final spec. A window into what is possible when design, identity and craftsmanship meet at the level the founder already lives at. Soft acetates. Italian craft. Restrained gold.
The Category
Premium eyewear is the most natural extension of personal style. Wearable identity, daily ritual, exportable globally without translation.
The Moment
Women's premium eyewear is the fastest-growing segment in luxury accessories. Founder-led houses are taking share from heritage maisons. Her audience — 68% female, 75% aged 18–34 — is the exact customer this category needs.
The Founder
Harriet sits at the precise intersection of fashion, beauty and cinematic culture. Eyewear is already part of her visual language — not added to it.
Category gives scale. Moment gives momentum. Founder gives permanence.
A — Signature Everyday
Timeless · Effortless · Daily
Warm acetates, soft cat-eye and rounded square silhouettes. The frame that feels like her on any day. Scales commercially from launch one.
B — Statement Icon
Bold · Gold Hardware · Editorial
Oversized acetate, sharper geometry, signature gold detailing. The frame that doesn't ask for attention — it commands it.
C — Soft Optical
Lightweight · Intimate · Off-Duty
Subtle frames in tortoise, smoked crystal and warm honey. Premium, never clinical. Built for travel, set, and intimacy.
Italian acetate · Premium titanium · Optional gold-plated detailing. Presence over costume. Permanence over trend.
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Two partners. One system.
Built entirely around you.
Not a loose collaboration. A fully structured ecosystem. Designed so you never carry complexity, only direction.
- —Identity & personal brand
- —Taste & creative direction
- —Cultural energy & relevance
- —European visibility & reach
- —Star power & permanence
- —Product development & design
- —Manufacturing & quality
- —Platform & e-commerce
- —Launch & campaign execution
- —Distribution & scale
- —Communication & alignment
- —Deal structuring & coordination
- —Brand positioning support
- —Social & media strategy
- —Long-term strategic guidance
Bridge 240° operates at the intersection of culture, fashion and brand. A boutique consultancy built to develop long-term platforms, not short-term deals. Operated by people who have worked at the highest level of global talent and brand partnerships, Bridge 240° is the primary point of contact — the interface between vision and execution.
EYEDENTIFY builds the product and the business. Bridge 240° manages the relationship and the strategy. You lead the identity.
"Founder energy. Operator execution. Strategic interface."
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Quiet release. Loud aftermath.
A founder-led drop, modelled on scarcity and intent.
Limited Drop
Two hero models — one statement sun, one signature optical. Numbered, finite, collectible.
Opt-in Landing
Single confidential page. Double opt-in waitlist. Countdown. No paid acquisition — earned only.
Founder Reveal
Harriet posts the frame in her own visual language. Not an ad. A glimpse. The category moves on its own.
48h Early Access
Waitlist priority window. Then public release. Pricing premium. Sell-through, not stock-through.
Earned PR
Curated seeding to fashion editors and stylists across DE, FR, IT, UK. Editorial first, retail second.
After-Drop Content
Behind-the-scenes, set diaries, paris-to-set film. The drop becomes the content engine.
No OOH. No mass advertising. No discount logic. Scarcity, pacing and editorial restraint do the work that media spend used to do.
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Every phase reversible until reveal —
irreversible after.
Concept Lock
Co-creation sessions, design direction, manufacturer selection, run sizes.
Prototype & Shoot
Italian prototyping, fittings, founder photo film, brand visual system.
Landing & Teaser
Confidential opt-in page live. Soft signal in Harriet's feed. Press seeded.
Founder Reveal & Drop
Public reveal. 48h early access for waitlist. Public window opens.
Delivery & After-Sales
Numbered units shipped. Editorial wear-out. Set / travel diary content released.
Option Window
Sell-through, audience and earned-media review. Decision on long-term Joint Venture.
Phase I — The Drop Agreement
- —Two-model limited capsule (sun & optical)
- —Worldwide non-exclusive licence: name, image, voice
- —Eyewear category exclusivity for the term + 6 months
- —Founder content commitments — feed, set, premiere
- —Co-approval rights on design, campaign & messaging
Phase II — Unilateral Option · Joint Venture House
(Recommended trajectory)
- —Option exercisable by EYEDENTIFY through H+1
- —Triggers a long-term founder-led eyewear house
- —Equity participation for Harriet — real ownership
- —Recurring drops, optical full range, wholesale rollout
- —Governance through Bridge 240° as strategic interface
The drop costs you nothing operational. The option costs us nothing if we don't earn it. Aligned interests, asymmetric upside.
CONFIDENTIAL · FOR DISCUSSION PURPOSES ONLY · HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240°
Evolve into a long-term eyewear house —
not a season.
The capsule is the proof. The venture is the architecture.
The right face.
The right category.
The right restraint.
Built with taste. Scaled with intention.
Continue the conversation —
HARRIET HERBIG-MATTEN × EYEDENTIFY × BRIDGE 240° — CONFIDENTIAL